Spend enough time in development circles and you will hear the word “culture” used to explain almost any failure.
Why is corruption persistent here? Culture. Why don’t citizens trust the state? Culture. Why doesn’t this reform work in this country the way it worked in Finland? Culture.
It is the most polite-sounding excuse in policymaking. It is also the most damaging. Because once you decide that culture is the cause, you have decided that nothing can be done — at least not in a single career, not in a single generation, maybe not ever.
I want to argue, as I do in The Trust Trap, that this is exactly backwards. Culture does not produce institutions. Institutions produce culture. And the policy implications of that reversal are profound.
What culture actually is
When people talk about “culture” in a national context, they usually mean a bundle of observed behaviors: how people line up at counters, whether they bribe officials, how they treat strangers, whether they show up to meetings on time, how they handle dissent.
Notice what these are. They are not values. They are not beliefs. They are behaviors learned in response to incentive structures. People line up when the system rewards lining up. People bribe when the system makes bribery the fastest path to a permit. People show up on time when meetings actually start on time and absence carries a cost. None of this is in anyone’s DNA. All of it is taught, every day, by the institutions citizens interact with.
Drop a citizen of “low-trust country X” into a high-trust system, and within months their behavior shifts. Drop a citizen of a high-trust country into a low-trust system, and the reverse happens. People are not the problem. The systems they are responding to are the problem.
The Bahrain test, and the South Korea test
Two examples I keep coming back to.
In the Gulf, “culture” is often invoked to explain weak public-sector performance. But the same nationals who allegedly cannot perform inside ministries perform exceptionally inside private multinationals, in elite military units, in international academic institutions. The “culture” is the same. The institutional context is different. Which one is the variable?
In 1960, South Korea had a per-capita income lower than Sudan’s. Korean culture, at the time, was widely described in the development literature as “incompatible with modern industry”: hierarchical, deferential, family-bound, fatalistic. Sixty years later, South Korea is one of the world’s most innovative economies. Did Korean culture change? Of course it did — but the change followed institutional restructuring, not the other way around. Land reform, universal education, ruthless meritocratic civil service exams, trade discipline — these reshaped how Koreans behave, and over time, how they think of themselves.
Why “culture” is the most expensive excuse in policymaking
Blaming culture is expensive in three ways.
It is politically expensive, because it tells citizens that their failure is in their bones, not in the choices their leaders have made. This corrodes legitimacy faster than any opposition movement.
It is strategically expensive, because it forecloses the only intervention that actually works: redesigning the institutions themselves. If the problem is culture, the only “solution” is to wait fifty years. If the problem is institutional design, the work starts on Monday.
It is morally expensive, because it lets the people responsible for institutions off the hook. The minister who runs a corrupt agency is no longer accountable for the corruption — “the culture” is. Once everyone is responsible, no one is.
The right question to ask
When you encounter a behavior that frustrates you in a national context, do not ask “why are these people like this?” Ask: what institutional incentive is producing this behavior?
Almost always, the answer is staring at you. People don’t queue because the queue gets jumped and there is no penalty. People bribe because the official channel is slower and more humiliating than the bribe. People are absent from meetings because nothing decided in those meetings is ever implemented. People disengage from politics because political engagement has historically cost their family more than it gained them.
These are rational responses to broken systems. The way to change them is not to lecture the people. It is to fix the system. Trust is design. Culture is a mirror.
This is drawn from Chapter 2 of The Trust Trap: Escaping the Systems Keeping Countries Poor by Dr. Saqer AlKhalifa, with a foreword by Dr. Paul J. Zak. Available now on Amazon: Kindle · Paperback · Hardcover.
Leave a comment